A design leader and AI transformation consultant with 20+ years evolving from hands-on craft into product strategy — now helping organizations build faster through AI-powered systems and workflows.
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Years in Design
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Mohamed Motassem
Design Leader · Istanbul
Currently available for
Consulting & Advisory
20+
Years of Design
Mohamed Motassem
Design Leader · Istanbul
A bit personal
I didn't just grow in design.
I evolved into someone who rebuilds how design works.
My journey started in 2004 designing pages for IslamOnline.net — one of the Arab world's most visited websites at the time. From there, I moved into art direction, co-founded a creative agency, published a bestselling photobook about the Egyptian revolution, and spent five years shaping digital experiences at Al Jazeera Media Network.
At webkeyz — MENA's first UX Design & Innovation Agency — I progressed from Senior Visual Designer to Lead UI Designer to Head of Design, transforming the design function from execution-focused delivery into a structured, scalable system aligned with business strategy.
My strength lies in bridging design execution, product thinking, and AI-driven systems.
Today, I'm focused on the next chapter: helping organizations navigate AI transformation — combining two decades of design thinking with AI-powered workflows, internal platforms, and agent-based systems that help teams move faster, operate smarter, and scale effectively.
Career at a glance
20 years. One continuous evolution. Each step built on the last.
2024 — Present
2024 — Present
Head of Design
webkeyz · Remote
Led the transformation of the design function from traditional execution into a structured, scalable system aligned with business and product strategy. Initiated the shift toward AI-powered operations — exploring internal platforms, automation workflows, and agent-based systems to accelerate product development.
From managing design output to redefining how design operates at scale.
2019 — 2024
5 years
2019 — 2024 · 5 years
Senior Product Designer
Al Jazeera Media Network · Full-time
Enhanced digital product experiences across high-traffic editorial platforms serving millions. Translated complex content and business requirements into intuitive, scalable user experiences.
Designing within complex ecosystems where content, scale, and performance intersect.
2016 — 2018
2 years
2016 — 2018 · 2 years
Lead UI Designer
webkeyz · Cairo, Egypt
Managed UI delivery across multiple projects. Led and mentored designers, introduced structured processes, and improved collaboration between design, product, and development.
From individual contributor to team leadership and systems thinking.
2013 — 2016
2+ years
2013 — 2016 · 2+ years
Senior UI / Visual Designer
webkeyz · Cairo, Egypt
Translated business requirements into high-quality visual designs across web and digital platforms. Built the foundation in execution excellence and cross-functional collaboration.
Built the foundation in execution excellence.
2012 — 2013
1 year
2012 — 2013 · 1 year
Senior Graphics Designer
ZAD Solutions · Cairo, Egypt
Designed web interfaces and digital assets focused on usability and visual clarity.
2010 — 2012
2.5 years
2010 — 2012 · 2.5 years
Co-Founder
WeCanCam · Cairo, Egypt
Co-founded a creative agency. Published "Made in Tahrir" — a photobook about the Egyptian revolution that became a top seller at Virgin Megastore and major Egyptian bookstores.
Developed the entrepreneurial mindset — building and shipping creative products from scratch.
2006 — 2010
4 years
2006 — 2010 · 4 years
Art Director
2Get Online Magazine · Cairo
Managed the visual direction of a youth-focused online magazine. Oversaw layout, editorial visuals, and production workflows under tight deadlines.
Built the ability to operate in fast-paced, content-heavy environments.
2004 — 2006
1.5 years
2004 — 2006 · 1.5 years
Web Designer
Media International · Cairo
Contributed to designing IslamOnline.net. Established the foundation in web design, structure, and early digital product thinking.
I help organizations bridge the gap between design maturity and AI-powered transformation. Whether you need to restructure a design team, build scalable systems, or integrate AI into your product workflows — I bring 20 years of hands-on experience.
AI Transformation Strategy
Audit your current workflows and design a roadmap for integrating AI-powered tools, automation, and agent-based systems into your product and design operations.
Design Operations & Systems
Build scalable design systems, standardize workflows, and establish the processes that let design teams deliver consistently at speed.
Product & UX Strategy
Define product direction, improve user experience architecture, and align design decisions with business outcomes.
Team Building & Leadership
Structure, hire, and mentor design teams. Define roles, career paths, and culture that attract and retain top talent.
A selection of projects and systems I've led across media, fintech, healthcare, and enterprise platforms.
[Project Name]
webkeyz · 2024Head of Design
Challenge
Placeholder — add your real project details here.
Approach
Placeholder — describe how you approached the challenge.
Outcome
Placeholder — what changed? Add metrics if possible.
[Al Jazeera Platform]
Al Jazeera Media Network · 2019–2024Senior Product Designer
Challenge
Placeholder — add your real project details here.
Approach
Placeholder — describe how you approached the challenge.
Outcome
Placeholder — what changed for millions of users?
[Project Name]
[Fawry / Bupa / Other] · [Year][Your Role]
Challenge
Placeholder — add your real project details here.
Approach
Placeholder — describe your approach and methodology.
Outcome
Placeholder — impact and outcomes.
The tools, platforms, and AI systems I use daily to lead design, automate workflows, and build faster. Practitioner-tested — not marketing copy.
[Quote from a colleague or manager at webkeyz — 1–2 sentences about your impact, leadership, or transformation work.]
[Name]
[Role] at webkeyz
[Quote from someone at Al Jazeera Media Network — about your product design work, attention to scale, or collaboration style.]
[Name]
[Role] at Al Jazeera Media Network
[Quote from a client or collaborator — about the quality of your work or the business impact you delivered.]
[Name]
[Role] at [Company]
Companies I've worked with
Writing on design leadership, AI transformation, and building systems that scale.
Why Design Leaders Should Care About AI Agents
The shift from design tools to design systems was significant. The shift from design systems to AI-powered workflows will be transformative. Here's what it means for leaders.
From Design Execution to Design Systems: A Leader's Playbook
How I transformed a design function from output-focused delivery into a structured, scalable system — and what I learned along the way.
The Designer-to-Consultant Career Shift
After 20 years in design, I moved into consulting. Here's the mindset shift, the positioning work, and what surprised me most.
LinkedIn is where I'm most active. More platforms coming as the work evolves.
Ready to transform how your team builds products?
I work with companies navigating AI transformation, scaling design teams, or rethinking their product strategy. If that sounds like your challenge, let's talk.